- You’re on Amazon to sell and thus the first and foremost thing to do is get the Buy Box. For that positive customer reviews, competitive pricing, prime eligibility, shipping rates etc. all play a crucial role.
- Any big brand takes its customers very seriously and thus a quick response to their queries is important, and if someone leaves a negative review, buck up and make sure the mistake is corrected.
- Never ever go out of stock. It can be a killer blow as it often results in a drop in rankings. Either pay the FBA program storage fees (usually low) or make sure there’s always plenty of stock at the fulfillment center, and as backup, use the fulfilled by merchant option. The point being, in stock, means in business.
