In order to show what we can do for you, we have taken 4 different brands. Each have their own challenges, ranging from 10 to 100s SKUs, with revenues between 6 – 7 figures.
Three covers the entirety of the EU and One of the seller accounts is US based. Their categories are Home & Garden, Beaty, Home & Kitchen and Office Products. The time frame taken for this analysis is summer to Q4, in order to demonstrate the peaks and troughs of managing through low season and high season.
The summer period sees an increase in window shopping without commitment. In terms of PPC cost Q4 is notorious for high cost per clicks and budget waste, unless expertly managed with an optimal strategy to maximise sales and minimise loss.